Life Savers Soda - Marketing Plan Essay Example | Topics and Well Written Essays - 9750 words

Life Savers Soda - Marketing Plan - Essay ExampleThe process entails hiring several food experts and a select few to point out and offer suggestions that go out improve the taste of the companys beverage product.Price. The company provide sell the Life Savers Soda products at comely prices (Gitman 295). The reasonable price does not necessarily mean the funkyest price. The company will sell the prices at $ 1.0 lower than the top selling brand in the market. The low price will ensure easy encroachment into the competitors current market share.Place. The company will sell the products at a gift that current and future customers can easily reach (Jooste 4). The products will be sold at grocery stores and other retail outlets. Initially, the products will be pilot-tested in the grocery stores and malls in Los Angeles, California. With the high population, the there is a projected high demand for the companys life savers Soda products.Promotion. The company will force the products in the four media outlets. The company will advertise the many health invigorating benefits of drinking one Life Savers Soda a day. Likewise, the company will advertise the advantages of drinking the products vitamins and mineral increases. The company will advertise the products benefits in one radio station. The company will also advertise the health uses of the product in one television spot. The Company will send its promo sales persons to distribute leaflets or flyers to people visit the mall and grocery entrance doors. The company will set up a website, www.lifesaverssoda.com or one of similar importance, to sire online revenues. After the three month Los Angeles pilot project, the company will replicate the same marketing plan within the California state. When the product sales figure is high enough to generate enough profits, the company will sell the product to all 50 states of our nation.Sports Promotion. The company