What is your reflection on the role of design in business Essay

What is your reflection on the part of inclination in business - Essay Example protrudeers create the value of a business in several ways as discussed in this paper.These days, companies are investing a lot in cause the needs of their customers. They adopt different kinds of strategies including feedback and surveys to retrieve information from the customers. Companies incur a lot of cost in introducing a new product in the market and if it doesnt do well, it can be a potential threat to the business. It is for the designers to create the aesthetics and the functionality of the product in due accordance with the needs and desires of the customers. Design processes assess the challenges and propose solutions by understanding the needs of the customers, building information from a myriad of sources and apply it in a meaningful manner (Rutter, 2008). Thus, designers have a big intent in the boffo functionality of a new product or strategy developed by a company.One of the most(pr enominal) common reasons which cause the innovation to fail is that it is made before it is required. Design is a process of synthesizing insights into a tangible offering in a way that addresses the goals of the company and the desires of consumers (Sawhney and Prahalad, 2010). Companies that are able to show such(prenominal) a performance manage to integrate the design into the culture.Good design boosts a products market value and improves the brand image (dmi.org, 2006). In the past, a lot of brands that have been the leaders of the design have also been the top brands of the world. Design creates the brand image and shapes its experiences of tribal belongingness and luxury. Customers buy their products because they see their thoughts and imaginations materialized in them. Advertisement of the product is just one aspect of the products marketing and may non always return favorable results. It is fundamentally the products design that plays a decisive role in its public endorsem ent.Concluding, with the passage of time,